Kenya Breweries Limited (KBL) has kicked off its festive season beer festival campaign with events in Kiserian and Ugunja, Siaya County, featuring live performances by Kenyan musicians Tonny Young and Willy Paul.
The festivals, held over the weekend at Enkang in Kiserian and Nebraska in Ugunja, brought together revellers for live music and entertainment as the brewer prepares to extend the events to more towns across the country.
At Enkang, Tonny Young headlined a Mugithi-themed night, while Willy Paul performed at Nebraska, where fans joined him on stage during his set. The performances were supported by a lineup of DJs at both venues.
Rediet Yigezu, Marketing Manager at KBL, said the company would continue hosting consumer experiences and offering promotions on its beer brands throughout the festive season. She also urged consumers to enjoy alcoholic beverages responsibly.
The events featured KBL’s portfolio of lagers, stouts, ciders and malt beverages, with free entry for attendees.
The festival programme will continue with events scheduled for November and December across several towns:
November 14: Space Next Door, Nakuru, and Black Pearl, Kisumu
November 21: Big Tree, Mombasa
November 28: Gawanaz, Nanyuki
December 5: Al Capone, Nakuru, and Klassique Lounge, Nyeri
December 12: Java Blue Lounge, Embu
KBL also announced that consumers can expect flash sales and discounts on selected products during the festive campaign.
