By Nemuel Ondima
Chrome, the iconic brand synonymous with urban energy and street culture, has launched Chromoka, a vibrant National Consumer Promotion (NCP) celebrating a decade of creativity, community, and cultural connection.
More than a marketing campaign, Chromoka is a movement, a fusion of “Chrome” and the Swahili word “Omoka” (to make it) symbolizing empowerment, ambition, and success.
“For a decade, Chrome has been more than just a beverage; it has been part of countless cultural moments — a witness to joy, creativity, and connection,” said Andrew Kilonzo, Country Managing Director, EABL. “Chromoka is our way of celebrating this journey and reaffirming our purpose to uplift and inspire our community.”
Celebrating a Decade of Impact
Over the past 10 years, Chrome has evolved into a cultural mainstay — supporting artistry, authenticity, and the collective spirit of Kenya’s youth. Chromoka marks a moment of reflection and renewal, reaffirming the brand’s commitment to empower its fans for the decade ahead.
Rewards with Purpose
Through the Chromoka promotion, consumers stand a chance to win life-changing prizes, from cash rewards to content creation masterclasses that fuel creative ambitions.
“Chromoka is about celebrating, empowering, and connecting,” said Mark Mugisha, Marketing and Innovations Director at KBL. “We’ll be rewarding over 110,000 consumers nationwide — including ten lucky winners who will each take home KSh 1 million.”
Join the Movement
To participate, consumers of legal drinking age can purchase a Chrome bottle, scratch the label, and send the revealed code to 22110.
As Chrome celebrates ten years of inspiring boldness and self-expression, Chromoka stands as a testament to its enduring message:
Every moment is an opportunity to create, connect, and celebrate.
