The Quollective Africa and Swangz Avenue are part of LIVE54+ Group, a Nairobi-headquartered pan-African network spanning creative, media and entertainment.
Their work on Kiira Motors Corporation’s BUSiness Unusual campaign secured major honours at the 2026 Silverback Awards, including Best of Show.
The Quollective Africa and Swangz Avenue have secured major honours at the 2026 Silverback Awards for their work on Kiira Motors Corporation’s Kampala-to-Cape Expedition. The campaign won Best of Show, while The Quollective Africa was named Agency of the Year and Kiira Motors Corporation received Brand of the Year at the ceremony held on 7 November in Kampala, Uganda.
The achievement brings regional recognition to two businesses with offices in Nairobi and forms part of the growing body of work emerging from the LIVE54+ network. Headquartered in Kenya, the pan-African group connects specialist businesses in creative communications, media, entertainment, production and brand experiences, providing opportunities for collaboration across disciplines and markets.
The campaign addressed a commercial challenge facing Kiira Motors Corporation as it sought to establish its position in Africa’s electric mobility market. Although the Ugandan manufacturer had developed the capability to produce electric buses, prospective buyers were more familiar with established international automotive brands. Building market confidence required a demonstration of the vehicle’s performance and reliability.
The Quollective Africa developed BUSiness Unusual, a campaign that placed Kiira Motors’ Kayoola electric coach at the centre of its marketing strategy. Swangz Avenue joined the project as a production and creative-services partner, bringing its audiovisual production, content development and experiential capabilities to the expedition. The collaboration transformed a product demonstration into a transcontinental communications campaign, connecting the agency’s creative strategy with production and storytelling throughout the journey.
The expedition covered 13,784 kilometres across six African countries, taking the electric coach from Uganda to South Africa and back. Through creator-led content, digital storytelling and engagements with prospective buyers, the journey brought Ugandan automotive engineering into regional conversations. Kiira Motors reported securing an order for 450 buses in South Africa during the expedition, marking a significant commercial development for the manufacturer.
The campaign earned Gold in Effective Creativity, five Silver awards across Customer Experience, Digital and Social Media, Live Events and Sponsorships, Out of Home, and Social Good, alongside two Bronze awards in Data and Insights Driven Campaigns and PR Reputation and Issues Management. The latter was jointly credited to The Quollective Africa and Swangz Avenue.
Organised by the Uganda Advertising Association in partnership with The Loeries, the Silverback Awards recognise excellence in advertising, marketing and creative communications.
The achievement reflects the potential of African businesses collaborating across disciplines and borders to address regional commercial challenges. For LIVE54+, the campaign demonstrates how specialist expertise within its network can be connected to develop and deliver ambitious work across markets. Both The Quollective Africa and Swangz Avenue retain their distinct business operations and wider industry relationships, enabling them to collaborate within the network while continuing to serve agencies and brands independently.
About LIVE54+
LIVE54+ is a Nairobi-headquartered pan-African network of businesses operating across media, music, entertainment, creative communications, brand experiences, content, talent and production. With a presence in Uganda, Kenya, Tanzania, Rwanda and Ghana, the network includes Swangz Avenue, Buzz Group Africa, NRG Radio Uganda, Play Tanzania, Play Rwanda, Kelele, Gig House and The Quollective Africa. By connecting specialist expertise across industries and markets, LIVE54+ provides the infrastructure to develop, produce and amplify ideas, talent and brands across Africa.
https://live54plus.com/
