Emirates Holidays has unveiled the Thailand Pass, a new initiative offering travellers exclusive benefits and savings across shopping, dining, entertainment, and leisure experiences throughout Thailand.
Available to Emirates Holidays customers travelling to Thailand, the pass provides access to offers of up to 40% off, with no minimum spend, giving holidaymakers more value as they explore the popular Southeast Asian destination.
For travellers from Kenya, Thailand is accessible through Dubai, with Emirates operating 21 weekly flights between Nairobi and Dubai, offering onward connections to Bangkok and Phuket.
South African travellers can also connect to Thailand through Dubai, with Emirates operating 56 weekly flights between South Africa and Dubai from Johannesburg, Cape Town and Durban, with onward services to Bangkok and Phuket.
Customers can redeem their Thailand Pass benefits by presenting their vouchers together with a copy of their passport at participating malls or outlets to collect their Welcome Package.
The package includes shopping and dining vouchers at 14 participating malls across Bangkok, Phuket, Koh Samui, Pattaya, Krabi and Chiang Mai. Travellers can also enjoy complimentary shuttle services between centralwOrld and Central Village Bangkok, alongside complimentary VIP lounge access at both venues.
The Thailand Pass also features Buy 1 Get 1 Free offers at selected attractions and experiences in Bangkok, Phuket, Pattaya and Krabi. Participating experiences include Playsquare Laser Tag, Playmondo, Swensen’s, Auntie Anne’s, Aquaria Phuket, OTO Playpark and Monowheel. Customers can also enjoy an additional 5% discount on Karmakamet wellness products.
The launch comes as Thailand continues to rank among Emirates Holidays’ most popular destinations, with bookings rising 10% year-on-year. The initiative further strengthens Emirates’ commitment to the Thai market, following the recent deployment of its Airbus A350 aircraft to Phuket.
Emirates also operates retrofitted Airbus A380 and Boeing 777 aircraft featuring new Premium Economy cabins on flights to Bangkok. The airline currently operates 49 weekly flights to Thailand, highlighting continued demand for the destination.
The Thailand Pass is available on eligible package bookings made until 31 March 2027, giving customers an extended window to plan their holidays and enjoy the exclusive benefits.
Emirates Holidays customers can also secure their trips with a deposit and benefit from a flexible cancellation policy, giving them additional time to arrange visas where required or make last-minute changes.
Customers in Kenya and South Africa can book their Thailand holidays through participating travel agencies.

