By Nemuel Ondima
AA Kenya has rolled out its Msamaria Mwema Road Safety Campaign and Medical Camp in Nakuru County, ahead of the World Day of Remembrance for Road Traffic Victims on November 16, 2025. The initiative aims to address rising accident cases along the Northern Corridor, one of the country’s most active and high-risk transport routes.
Ahead of the launch, the AA Kenya team visited Sachangwan, laying wreaths in memory of victims lost to past road tragedies. The solemn ceremony underscored the urgent need for responsible driving and sustained preventive measures.
More than 600 participantsincluding PSV drivers, long-distance truckers, boda boda operators, and ride-hailing drivers, are taking part in the two-day program. They receive defensive driving lessons, first-aid certification, and medical screening, empowering them to serve as first responders during emergencies.
The medical camp offers eye, dental, ENT, and general health checks, alongside mental-health awareness, fatigue-management education, NTSA licensing guidance, compliance training, and financial literacy sessions.
Speaking at the event, Mr Allan Ogola, County Traffic Enforcement Officer and Chairman of CTOs, noted:
“Empowering drivers with life-saving knowledge is critical. Every accident prevented is a life saved.”
Francis Theuri, GMD AA Kenya, emphasised the wider impact of the campaign:
“Road safety is a shared responsibility. Training drivers costs far less than the burials, hospital bills, and trauma that follow road crashes. Msamaria Mwema reflects our commitment to saving lives and reducing suffering.”
John Jinja Parteroi, NTSA Nakuru Regional Manager, added:
“Collaboration among road safety stakeholders ensures greater compliance, awareness, and accountability along our roads.”
The campaign has received significant support from transport stakeholders, including CBM, Mololine Services Limited, Prestige Shuttle, Highway Luxury, Molo Group, Moline Luxury, Moline Limited, Nyakati, Nyamakima, 2NK, and several SACCOs, demonstrating a unified approach to safer roads.
For participants, the program is proving transformative. Boda boda rider Peter Mwangi shared:
“The first-aid training gives me confidence to help accident victims. I never realised how small actions can save lives.”
AA Kenya continues to urge all road users to observe traffic rules, drive responsibly, and put safety first, reinforcing its vision of roads where every journey ends safely.
