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Business

Roam, Fortune Credit Launch Strategic Partnership to Boost Electric Motorcycle Adoption

Editorial Desk
Last updated: July 14, 2025 11:17 am
Editorial Desk
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Roam, Kenya’s leading manufacturer of electric mobility solutions, has announced a groundbreaking partnership with Fortune Credit Limited, a digital credit provider, aimed at financing the purchase of electric motorbikes for individuals and businesses across the country.

This collaborative effort marks one of the largest electric fleet financing agreements in Kenya’s history. The initial rollout includes an order of 600 Roam Air Gen 2 electric motorcycles, signaling a significant push towards sustainable and affordable urban mobility.

The initiative seeks to address long-standing financial barriers faced by delivery companies and small-scale riders, facilitating Kenya’s transition to a greener transportation sector. Fortune Credit’s innovative financing model is tailored to align with the income streams of local riders and small business operators, making electric motorcycles more accessible.

Under the terms of the partnership, customers will pay a SH 25,000 deposit, followed by daily payments of SH 527 over a period of 24 months. This comprehensive package grants full ownership of both the motorcycle and its battery, along with additional benefits such as motorcycle insurance, hospital coverage, and access to Roam’s charging infrastructure—including home charging solutions and Roam Hubs.

The motorcycles involved in this scheme are the Roam Air Gen 2 models, which are distinguished by having approximately 36 percent of their components sourced locally. Habib Lukaya, Roam’s Regional Sales Operations Manager, emphasized that this partnership aims to break down systemic barriers impeding the adoption of electric motorcycles.

“By offering a locally manufactured, zero-emission vehicle combined with a shared ownership model, we’re empowering more riders and businesses to make the switch to electric, reducing costs and creating employment opportunities,” Lukaya stated.

Janet Kuteli, Founder and CEO of Fortune Credit, highlighted that this collaboration aligns with their broader mission to support underrepresented riders and small enterprises by providing access to clean, income-generating assets.

“Through affordable financing bundled with comprehensive asset insurance, health coverage, and financial education, we’re not just facilitating ownership—we’re fostering resilience and economic empowerment,” Kuteli remarked.

This innovative partnership underscores Kenya’s commitment to sustainable urban mobility and highlights the crucial role of accessible financing in accelerating the adoption of electric vehicles across the country.

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