Moët & Chandon, the storied French champagne house established in 1743, is blending tradition with modern flair through its latest collaboration: The Moët & Chandon Pharrell Williams Limited Edition Collection, launching globally on March 1, 2025.
Crafted to elevate birthday celebrations, the collection reimagines rituals of joy, gratitude, and human connection, embodying the shared ethos of the Maison and the Grammy-winning artist.
A Celebration of Togetherness
At the heart of the partnership lies a mutual belief in collective joy.
Pharrell Williams, known for his boundary-pushing creativity, emphasized the essence of birthdays as moments defined by loved ones: “The best part about a birthday are the people who want to celebrate it with you,” he remarked, recalling Moët & Chandon as his “point of reference” for milestone toasts.
The collaboration aims to honor these universal yet intimate gatherings, where the presence of cherished individuals outweighs material gestures.
Moët & Chandon has long been synonymous with iconic celebrations, from Paul Newman’s 40th birthday in 1965 to Scarlett Johansson’s 30th fête in 2014.
Roger Federer, too, has toasted his milestones with the champagne, cementing its status as a staple of life’s brightest moments.
Designs Rooted in Heritage and Whimsy
Drawing from the Maison’s archives, the duo resurrected a 19th-century bow motif—a symbol of unity and surprise—to anchor the collection’s aesthetic.
Three distinct tiers offer something for every reveler:
- The Limited Edition
Featuring Brut Impérial (in gold, midnight blue, and deep red) and Nectar Impérial Rosé (white), these 75cl bottles showcase Pharrell’s signature “pearl” lettering on boxes and labels. His initials, “PW,” appear as a pearled monogram, replacing the traditional royal seal. - The Bow Creation
Magnum-sized (1.5L) Grand Vintage 2003 (black), Brut Impérial (midnight blue), and Nectar Impérial Rosé (white) bottles feature oversized, detachable fabric bows—crafted by Parisian embroiderers Atelier Baqué Molinié—that double as brooches. The 2003 vintage nods to Pharrell’s 30th birthday memories. - The Jewel Masterpiece
A showstopping 3L Jeroboam, limited to 30 hand-numbered units priced at €30,000. Mirrored chrome finishes, 89 embossed pearls, and a 7,310-bead bow (requiring 300 hours of craftsmanship) make this a wearable art piece. Presented in midnight blue wooden cases, it’s available via Moët’s private sales service and select boutiques.
Global Campaign and Experiences
Accompanying the launch is a campaign filmed in Paris, starring Pharrell and friends scrambling to orchestrate a birthday surprise—a playful nod to the chaos and charm of planning celebrations.
Pop-up “gift shops” in London, Madrid, Milan, Dubai, Mexico City, Korea, and Japan will offer the collection alongside immersive birthday rituals, including champagne-paired cakes and bespoke candlelit experiences.
Availability
The Pharrell Williams Limited Edition Collection debuts March 1, 2025, at luxury retailers, hotels, Moët & Chandon Bars in Epernay, Harrods London, and Berlin’s KaDeWe.
As the Maison reaffirms, birthdays aren’t about the bottle—but for those seeking to toast with unmatched panache, this collaboration promises to make every sip a celebration of who matters most.
Raise a glass to the art of gathering—where champagne becomes the canvas for life’s sweetest connections.
