- RightCom Launches Inaugural Customer Experience Summit as Africa Enters New Era of Digital-First Business
RightCom Launches Inaugural Customer Experience Summit as Africa Enters New Era of Digital-First Business First-of-its-kind continental gathering brings 100+ CX leaders to Nairobi supporting the Global Customer Service Week
As businesses across Africa grapple with rapidly shifting customer expectations, RightCom, the continent’s leading Customer Experience (CXaaS) company, today announced the RightCom Customer Experience Summit 2025.
The flagship event will take place on October 29, 2025 in Nairobi, Kenya, strategically timed at the back of Global Customer Service Week to galvanize action across African markets.
The summit arrives at a critical inflection point. African consumers now expect seamless, personalized experiences on par with global standards, yet 73% of African businesses report struggling to meet these demands amid digital transformation pressures.
With mobile-first economies reshaping every industry from banking to telecommunications, customer experience has emerged as the decisive competitive differentiator.
“African businesses are facing a watershed moment,” said Adetoye Aguessy, Chief Executive Officer of RightCom.“Customer loyalty is no longer built on price or proximity—it’s won through every digital touchpoint, every service interaction, every moment of truth.
This summit isn’t just about sharing ideas; it’s about equipping Africa’s business leaders with the strategies and technologies to turn CX into their greatest competitive advantage.”The one-day summit will convene over 100 senior executives, regulators, technology innovators, and industry leaders from banking, fintech, telecommunications, insurance, and retail sectors across the continent under the theme “Transforming Customer Experience Across Africa.”
“With Global Customer Service Week just concluded, there’s no better time to reset how African businesses think about their customers,” added Adetoye.
“We’ve spent 12 years helping organizations across 30 markets transform their customer relationships.
This summit is about sharing those insights widely and building a stronger CX ecosystem across the continent.”
About RightCom;
Founded in 2013, RightCom is Africa’s premier Customer Experience management company, delivering cloud-based SaaS solutions and tech-enabled services that help organizations measure, analyse, and enhance customer satisfaction in real time.
With physical presence in six countries and operations spanning nearly 30 African markets, RightCom’s comprehensive suite includes CX analytics software, Sales as a Service, Agent Network as a Service, and Customer Care as a Service.
The company serves leading organizations across banking, fintech, telecommunications, insurance, and other demanding sectors.
